Bakery Case Study

Let me tell you about one of our amazing clients - a talented baker with a serious gift for creating jaw-dropping cakes! But here's the thing: she didn't just want to showcase her wedding cakes on social media. She also wanted to highlight the other amazing products she offers, like breakfast, coffee, lunch, and of course, the most delicious desserts you could ever imagine.

In addition to all of that, our client also provides catering services for weddings, special events, and brunches. Needless to say, she's a powerhouse when it comes to all things baked goods!

Unfortunately, our client was having trouble with social media. She had tried working with other social media managers, but didn't see the results she was hoping for. And when she relied on her staff to post on her behalf, the reach just wasn't there.

That's where we came in. As a social media manager with a focus on creating real results for our clients, we knew we could help. We worked closely with our client to understand her goals, which included increasing awareness, visibility, and promotion for her amazing products. And let me tell you, we're already seeing some serious progress!

During our discovery call, we discussed her goals and they were: increase visibility, strategically post all aspects of her bakery - not just about weddings, increase engagement, and reach a local demographic.

In order to achieve her goals, our client purchased the growth package - which provides full platform management:

  • full content creation

  • caption copywriting

  • hashtag research and strategy

  • video strategy, development & design

  • Content strategy, development, & design

  • Photo Selection & Editing

If you're feeling overwhelmed by social media or just not seeing the results you want, don't worry - you're not alone. But with the help of a dedicated and experienced social media manager, you can start to see real growth in no time. Ready to chat? Book a discovery call with me!

“Becky has been a life saver in so many ways! Even though she is not present in the bakery, she is surely one of the team. With Becky’s assistance my business now has the social media standing I knew it always could and should. She has organized all our digital content, makes interactive posts - and even in her 1 year here has created us a viral reel, and a separate reel that the Insta algorithm picked up and continues to get 100’s of likes a day for almost 2 months straight now! This is something I didn’t even know existed a year ago, but that’s the thing - Becky doesn’t only create the posts put helps teach both myself and my staff on what makes a great post, how to video it properly, the best way to take a photo and what hashtags to use. She gives us post inspiration and keeps our followers engaged and growing. Becky’s work is indispensable and pays for itself 10-fold. We are so grateful to have on our team!”

-Megan W”

Account Results We’ve Achieved

Caption Writing Examples

*Photo disclosure: These are not my photos. I develop the creative direction and the client provides me with photos.

 

Adding fresh flowers to a multi-tier wedding cake is a specialty of ours! We can add the flowers in our bakery OR we can apply them on-site after we deliver your wedding cake.⁠

Interested in more information? Visit our website to learn more!⁠

Just for sheets and giggles - we also do sheet cakes! Whatever you’re celebrating, we’ll make the cake of your dreams!

To see more information on our sheet cake offerings, click the link in our bio and visit our website!

What’s your favorite cake flavor?

These roses look so real, I almost stopped to smell them 🌹. This cake turned out so absolutely beautiful! ⁠

And, In case you can’t tell, we take attention to detail very seriously over here!! ⁠

Interested in ordering a celebration cake with us? Visit our website!⁠

Whats your favorite flower?⁠

REELS