How to Increase Brand Awareness

One of my clients recently expressed her own struggle.

She often asks herself, “Am I doing enough?” or “Am I doing too much?”

This is such a common case of internal doubt as you try to get your brand noticed.

If you’re also feeling this way, I’m here to tell you that you’re definitely NOT alone.

We all have self-doubt and question whether or not we’re doing enough for our business.

If you want to increase your brand awareness on socials, start here:

✨ Have a clear idea of WHAT your brand is

What does it look and sound like? This is where you develop things like your brand voice and aesthetic that need to stay consistent throughout all of your messaging.

✨ Tell your unique brand story

Even if many different brands offer your product or service, none of them are YOU. Your brand has a story, so tell it! Connect with your audience so they can become a part of that story.

✨ Create value beyond your product or service

Sure, the end goal is to make those sales, but it shouldn’t be the sole purpose of your content. You want to educate, inform, and entertain your audience — this helps you create a whole community that supports you AND your brand.

✨ Publish shareable content

Don’t forget about the “social” part of social media. How many times have you sent your friend a funny reel or post on Instagram? The idea here is to put out content that your followers actually WANT to share with their friends.

This is just scratching the surface of all the ways you can boost your brand’s visibility.

Implement these tips to grow your brand and see what works best for you!

Feeling overwhelmed by the need to keep up with your socials? Send me an email and let’s chat!